"Our customers don't have a disability"

We hear that a lot. Actually more than 4 million (nearly 20%) of Australians reported having a disability to the Australian Bureau of Statistics (2015 Census).

That's just the tip of the iceberg. It doesn't consider many common conditions like colour blindness or the growing needs of ageing seniors, for example. In fact, according to Microsoft's research nearly 60% of working adults benefit from accessible technologies.

That's a lot of potential customers you're missing out on if your systems aren't accessible, and that's your opportunity! Put simply, accessibility is good for business.

Accessible digital content

Accessible content can be read, navigated and used by people with disabilities. It supports diverse reading requirements in line with the internationally recognised Web Content Accessibility Guidelines (WCAG). Here are some examples.

Sean has low vision

Sean is 56 years old. His eyesight isn't as sharp as it was when he was younger, but he loves reading. He magnifies the text on his computer so it's easier to read.

Maggie doesn't use a mouse

Maggie has Cerebral Palsy. She uses the internet a lot but doesn't have the fine motor control needed to operate a computer mouse. All of your links, buttons and other interactions are 'keyboard accessible', so she can do everything she needs to when using your website.

Her brother James chooses not to use a mouse either because he finds the keyboard quicker and easier to use.

Jake has limited hearing

Jake finds many videos hard to understand because he doesn't catch all of the dialogue. He switches on video captions which make them so much easier to follow.

Tony is profoundly deaf and relies on captions to understand what's going on in videos.

Susan is blind

Going shopping used to be so hard for Susan. Now she logs onto her supermarket's online store from the comfort of her living room. She uses a 'screen reader' to order and pay for her groceries, and has them home delivered.

Who's responsible for accessibility?

Access for all is everyone's opportunity and responsibility, including product and delivery managers, designers, developers and testers.