Accessible content is needed by people people with disabilities. But it'll make your content easier to read, use and find for everyone.

Improve search engine rankings

Making your content accessible is a cheap and easy way to boost search engine performance.

When people search the web they usually don't look beyond the first page or two of search results, and competition for these places is high. Search engines try to present people with highly relevant search results, and carefully scrutinise web content as part of the indexing process.

Here's a thought... like people who are blind, search engines can't see! Accessible content helps search engines understand and navigate content just as it helps screen readers explain content to people who are blind. Make it accessible and it's more likely to be found in search results. Logical, huh?